To ensure high visual impact and design creativity, stand out color performance is key for point of purchase signage, while the requirement for environmentally responsible materials is greater than ever. Polyester is often used in place of vinyl for indoor and outdoor signage due to improved sustainability credentials and costs, thanks to its recyclability, look and effect. Such a transition means that digital sublimation is the first choice for POP printing thanks to its incredible flexibility, vibrant colors and unlimited design scope, combined with a low cost for one offs and short runs.
Sensient’s ElvaJet sublimation inks lead the field for color performance combined with ease of use and reliable printing, offering peace of mind to any sign shop looking for outstanding quality.
Benefits of digital
- Ability to create highly colored and detailed designs
- Reduced ink consumption while maintaining color intensity
- Solutions for direct or transfer printing
- Low cost and flexible short run production